Building A SASS Product

iterate fast and break things more often

Mindset

  • be a problem solver: always ask, “how can I improve other people’s lives ?”
    • if you can do any one of the the following, people will pay you good money
      • resolve a pain
      • save them time
      • make them money
  • set clear goals: use the following to get ideas
    • I am building an app that can do X
    • to solve Y problem
    • for Z users
  • make an app that is
    • simple - it delivers 1-2 key features
    • lovable - make people want your product(good UI/UX)
    • complete - nothing unstable on launch
      • launch less, but launch good

Monitization

  • pricing model:
    • one time payment
      • customer only pays once
      • quick revenue
    • subscription
      • recurring revenue, one add after you see demand for you product
      • include free tiers or trials, to let the user try before commiting
  • platform for handling payments:
    • stripe: powerfull standard
    • lemesqueeze: good all in 1 solutino
    • paddle: international customers

Marketing

  • landing page:
    • clear and concise to build trust of a stranger
    • use industry standard fundamentals
    • use testimonials to provide proof
  • social media: reddit, producthunt, twitter, specific forums
    • try to be organic and tell a story
      • people always love and remember stories
      • keep it as simple as you can
    • don’t try to be salesman

Feedback

  • add a simple button that let users give feedback by maybe emails
  • feature request option
  • only focus on what’s important, not every feedback is important
  • prioritizing feedback:
    • how often is an issue being mentioned
    • how much value does it bring to the product
    • how easy or difficult it is to implement